The first travelling tourist village. 8 Winter resorts with Music, Games, Entertainment and a unique protagonist: Citroën C3 Aircross. The goals: get as many leads as possible, promote the car’s features, entertain families and young people that love skiing & enjoy mountains, boost the brand awareness on field, on air and online with all the media of Radio Italia’s Group. The target was: +18 years old.
Citroën Winterland Tour was not created for sports-addicted. It’s for families, for young people who loves to enjoy the weekends spent in the most beautiful mountain’s resorts. It’s fun and entertainment. It’s positivity and responsability. It’s been 8 great moments for everyone.