The objective was to conceptualize and organize the Indra TI 2018 Commercial Convention gathering in Madrid 1,000 people integrating the national sales management teams. A general objective featuring conventional elements (presentation of objectives, strategic plans, and future challenges) that revealed and presented the new brand image, application, new values, and a final surprise: revealing that the company would have an Original Soundtrack for its internal and external communications.
The whole event experience of the event was deeply moving. A milestone in the company history, not only due to the presentation of the Indra TI brand, but also because the change of name was linked to a unique emotional experience: the creation of an Original Soundtrack by Alfonso González Aguilar (famous film composer) which represented the new values and attributes of Indra TI (now exemplified in the Minsait brand); and the intervention of a chamber orchestra composed of 25 people on stage under the direction of Alfonso González Aguilar himself.
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