Bea World Festival
Latvian Alphabet
  • Roadshow

Latvian Alphabet

Nationality:
Latvia
Client company:
Tele2
Organising company:
SponsorKing / Not Perfect / MM&A | Hill+Knowlton Strategies
Year:
2018

The Event

After 17 years of operations, telecommunications company Tele2 has evolved from a price competitor to the leading mobile operator in terms of clients and Internet speed. To highlight its local values, Tele 2 launched a major campaign revolving around 4G drone expedition.

This is a unique project. Its story began with passionate innovators within the company who created a method for testing 4G internet in remote areas. Discovering nature-made letters was mere coincidence.