Instead of the stand at the fair, Marazzi opened the door of its headquarters, to its customers from all over the world, to introduce them the new product line.
Create a different and new event, recognizable and replicable thematic, in line with the increasingly popular formats in big cities, following the style of “Fuorisalone” and the various famous weeks. A name has been invented for the format that will be replicated over the years and various experiences were offered, a visit to the show rooms, a dedicated evening with a show, a video mapping on the walls of the company building and a huge food gallery with catering and other engagement activities for customers, so the experience was memorable.
