Client company:
Marazzi Group
Organising company:
H&A Motivation Company

Category Winner

The Event

Instead of the stand at the fair, Marazzi opened the door of its headquarters, to its customers from all over the world, to introduce them the new product line.

Create a different and new event, recognizable and replicable thematic, in line with the increasingly popular formats in big cities, following the style of “Fuorisalone” and the various famous weeks. A name has been invented for the format that will be replicated over the years and various experiences were offered, a visit to the show rooms, a dedicated evening with a show, a video mapping on the walls of the company building and a huge food gallery with catering and other engagement activities for customers, so the experience was memorable.