At Expo 2020 Dubai, Beyond Limits had worked with Expo 2020 Organisers, being awarded for creativity, exhibition and operations projects with more than 60 Participant Countries in 3 Thematic Districts
Beyond Limits had been given from Expo 2020 Organisers a very important mission: to accompany each of the assigned Participants belonging to the Thematic District Program the best creative tools to represent their Theme Statement thru the visitor path in the pavilion. In doing so we have come with various creatives ideas, the areas to cover and the storytelling to present for each pavilion were enormous and our decision was to personalise the branding of each pavilion differently, with a unique and bespoke approach up until handover before Expo opening on October 1st 2021. The post-poning of the event due to the Covid 19 pandemic forced us to implement new ways of communicating the messages of each Country, ideas ranged for complete re-arrangement of the exhibition spaces, new materials and devices to be used by visitors (social distancing was still obligatory at the time), and a different approach to technology and contents.
