Client company:
Saudi Ministry Of Sports
Organising company:
LEAP Creative Studio

The Event

Organization of the opening ceremony and sport presentation organized and produced in a very short time in the middle of the desert with no existing facilities and complicated weather conditions.

The Saudi Tour had many challenges:
1- Location: In the Middle of the Desert, in a UNESCO World Heritage.
2- Cultural vs Sport: Indeed being in UNESCO World Heritage request to manage and respect the environment while keeping in mind the sports language and value.

Having this is mind, we considered this event not only to be a sport presentation, but also to showcase the beauty and heritage of the Kingdom.

We design a Diamond in the desert which had several suprises:
1- The first female Saudi professional opera singer in the Kingdom, Sawsan Al-Bahiti.
2- An Impressive video mapping on more that 700 sqm screens
3- Pyro and SFX all along the 1 hour presentation
4- highlight of the Incredible Elephant Rock
5- and finally trnsform the overall into a unique DJ Set.