Bea World Festival
The Heart of Jazz
  • B2C Digital/Hybrid Event
  • Cultural Musical And Sporting Digital/Hybrid Event
  • Digital Transformation
  • Digital/Hybrid Proprietary Format
  • Non Profit/CSR Digital/Hybrid Event
  • Use Of Digital Technology

The Heart of Jazz

Nationality:
Italy
Client company:
Blue Note Milano
Organising company:
Casta Diva Group
Year:
2020

The Event

“The Heart of Jazz” was created during Covid, from an idea of Blue Note Milano (part of Casta Diva Group) in collaboration with Huawei, JVC, Extra with the aim of bringing great music to those at home

An innovative, live experience that, thanks to the Huawei Video streaming platform, allowed users to immerse themselves in the cosy atmosphere of the Blue Note and to experience a live concert and its emotions directly from home. The star of the concert was Paolo Fresu Devil Quartet, presented by Nick The Nightfly, artistic director of the club. During the concert, donations to Italian Red Cross were made to thank those who lived the difficult months of the pandemic on the front line. A concrete way to celebrate the 8th of May, the World Red Cross Day and the Red Crescent.
The concert was broadcast full HD live streaming on the Huawei Video platform, in Italy and 11 countries where this was available: Spain, France, Germany, UK, Sweden, Norway, Finland, Denmark, Poland, Turkey and Russia, because music has no borders, neither physical nor geographical.