Czech Republic
Client company:
Direct insurance a.s.
Organising company:
JAD Productions & XLAB Realtime

Category Winner

The Event

B2B2C conference for a progressive insurance company Direct, new product launch, 5 years report, real time satisfaction survey & brand experience exploration thru state of the art virtual platform.

The client gained the title to be the “different” insurance company through the 5 years of growth with honest marketing & friendly services. Therefore we aimed to fulfil this expectation in virtual space too. The whole experience took place in a chalet in the middle of the Austrian Alps in a natural green setting. Our studio was a mix of real decoration and 3D generated motion graphics. The program included product launch & product experience presentation, real time satisfaction survey and 5 years report all structured not only to be engaging for the employees and brokers, but also for fans from the public, who follow client’s social networks. We kept attention of all participants and achieved high engagement through well structured storyline, gamification & fun live sketchnoting. Everyone had a chance to interact with the virtual studio and 3 founders, who took a role of moderators, through, word cloud and over 20 brokers were awarded for their exceptional business results.