Bea World Festival
The Folletto S Theory
  • Product/Service Launch Event

The Folletto S Theory

Nationality:
Italy
Client company:
Folletto Vorwerk Italia
Organising company:
Merlo
Year:
2018

The Event

Launch event for the new product line of Folletto S vacuum cleaners with an interactive event, six training days, in-depth analysis and riveting reveal shows. The letter S” as in the adjective Special” is the common thread for the event as a whole, in a crescendo of music, scenic effects and performances leading up to the final reveal.

The letter S” as in the adjective Special” is the common thread for the event as a whole, in a crescendo of music, scenic effects and performances leading up to the final reveal. As guests entered the futuristic-looking event venue, a countdown introduced an immersive projection that literally moved the stalls area. In fact, the stands where guests were actually seated started to move and circle in sync with the sounds and sights, providing an interactive and spell-binding experience. A dramatic scenic effect that set the mood for the various moments in the event, creating an ever changing setup that granted all guests many unique perspectives on the product experience, mimicking the dancing sensation that people will experiment when using the new Folletto VK220 S system.