Conference on dementia care bringing together 1,000+ professionals from 5 countries to share knowledge, reduce stigma, and foster cross-border collaboration in aging with dignity.
The 6th Alpen Adria Dementia Congress set out to relaunch a long-paused international forum with a renewed mission: to break the stigma around dementia, foster cross-border collaboration, and position Mavida Group as a thought leader in elderly and dementia care. The goals were to unite over 1,000 professionals, caregivers, and decision makers, provide groundbreaking insights from leading experts, and inspire participants to adopt innovative, compassionate practices. Beyond knowledge sharing, the event aimed to create lasting networks across five countries, shift perceptions of dementia from a clinical condition to a human experience, and drive sustainable engagement in healthcare and social care. Participants were expected to bring new methods into daily practice, strengthen institutional partnerships, and amplify the conversation on dignity in aging, thus expanding both the congress’s impact and Mavida’s mission driven leadership.
The creative concept of the congress was built around the puzzle, symbolizing memory, identity, and the fragments dementia may alter but never erase. This metaphor guided the event’s visual identity, storytelling, and scenography, making a complex medical issue emotionally accessible. Innovation lay in redefining what a healthcare conference could be: combining medical science with ethics, philosophy, theology, and even stand-up comedy to bring warmth and humanity to the topic. First time regional presentations by leading dementia experts and futurists introduced new perspectives, while hybrid-friendly formats, real-time translation, and bilingual execution expanded inclusivity. Interactive workshops doubled in number, exhibitor partnerships promoted sustainability, and interdisciplinary programming created unexpected synergies. Together, these elements transformed the congress into more than a conference it became a movement for dignity, empathy, and innovation in dementia care.
