Mews Unfold is Mews’ flagship hospitality forum, uniting hoteliers, tech leaders and innovators for a day of industry inspiration.
Unfold 2025 aimed to strengthen Mews’ position as a leading operating system for hospitality by inspiring and connecting the industry’s forward-thinking professionals. The goal was to build deeper relationships with customers – driving loyalty and upsell opportunities – while boosting brand awareness among media and industry leaders.
Attendees were encouraged to learn about the full Mews product ecosystem through demos, workshops and customer stories. This builds knowledge and confidence in how Mews can help them transform operations, elevate guest experiences, and unlock new revenue streams.
Equally important was fostering a sense of community – connecting hoteliers, partners and innovators to share ideas and celebrate success.
The experience reflected our ethos of reimagining spaces, ensuring guests felt our brand’s innovative yet human approach beyond the stage. Attendees left inspired about their job and our industry, better connected, and eager to keep engaging with Mews.
Unfold 2025’s creative concept brought the Mews platform to life through design and experience. Inspired by the system’s flexibility, the event identity used soft curves and fluid shapes to mirror the product’s ease and adaptability – a visual metaphor for how hoteliers can customize Mews to their unique needs.
Bold, uplifting gradients reflected the energy of the day, celebrating innovation and community with some of hospitality’s brightest minds. This ethos extended beyond visuals: multi-sensory touchpoints turned the venue into a living expression of Mews’ mantra to “utilize every space.”
Interactive product demos, gamified sponsor networking and dynamic stage design encouraged exploration, connection and play – making the technology feel accessible, human and inspiring. Unfold wasn’t just a conference, it was a tangible experience of what modern hospitality can be when tech and creativity work seamlessly together.
