B2B conference for 1,500 executives, partners and resellers, positioning Orange as cybersecurity-AI-5G leader via immersive football stadium event focused on secure business strategies and networking.
The Orange Business Conference 2025 sought to drive a clear change in B2B views, establishing Orange as the go-to expert in secure digital solutions.
Core goal: Strengthen connections with 1,500+ executives, partners, and resellers, advancing Orange from telecom leader to key player in cyber-AI-5G—generating €15M+ pipeline and 60+ hot leads in 12 months.
Business impact: Increase brand strength by 25%, supporting revenue growth through stronger partnerships and faster uptake of Orange’s reliable tools. Attendees were set to take action—implementing Orange AI protections, building 5G collaborations, and promoting “Safe is the New Smart” in their networks.
Key takeaways: Orange’s solutions for ransomware, breaches, and AI risks; its clear plan for reliable, secure connectivity. They built links with top peers and Orange experts, leaving motivated, informed, and shifted—viewing Orange as their trusted partner in managing cyber challenges.
We reinvented the B2B conference by turning the National Football Stadium—right before the U21 UEFA Championship—into a lively “match” called Playing for a Safe Future. At its heart: A fast-paced game setup with turf lines marking session areas, experts like Pierluigi Collina and Anett Numa as key players, and sessions as smart moves against ransomware and AI threats. Attendees got AR kits to fight off fake cyber attacks, kicked off by laser shows and drones over the pitch.
For innovation: Floor projections made the grass a cyber battleground, where steps triggered Orange’s AI protections. A 3m LED sphere showed 360° views of 5G tech as a safety shield. We created one main film on Orange’s story, over 80 animations of risks, and AI audio guides in the app. Three interactive zones handled cyber defense, AI ethics, and 5G topics, with wearables to measure reactions. This mix of space smarts and tech delivered a full event that drew 1,500 people, sold out fast, and scored 9.1/10 feedback.
