Accor, in partnership with BNP Paribas&VISA, are now introducing the ALL-VISA payment card. The Brand has produced a film, that includes the largest drone show in Europe and the presentation of venues
The creative idea to support the objective was our belief that a universal, live gesture, that would showcase the brands of Accor, and a true technological prowess would generate emotion, and reach thanks to our digital strategy. We therefore worked on two scenarios, one for the film, where Hotels and Brands would be given exposure and would fit with our live gesture. We also worked on a choreography for the drone show that would symbolizes well the program and its key returns. Finally, we worked on a launch eco system that would favor the reach thanks to our influence strategy.