Bea World Festival


Client company:
Organising company:
FX Agency

The Event

Key decision-makers in the Dutch food manufacturing sector were invited to the Net-Positive-Dinner – a unique experience aimed at inspiring change for the future of the food industry.

Getting a number of CEOs into a room was one thing, but ensuring that the message we wanted to convey was truly heard and felt by our guests was another. The core creative concept for the Net-Positive-Dinner was to stimulate the senses through a combination of physical and digital experiences that aimed to move the people in the room – both literally and figuratively. We developed an end-to-end experience that combined spoken word poetry, written word, food, art installations, video, light and audio to drive home the importance of bettering the global food system and inspiring food businesses from the top-down to make it happen.