Adapt Andalusia Pavilion for FITUR22, developing the concept of Joy as the common theme throughout the graphic and spatial proposal. An experiential, innovative artistic exhibition.
We produced an innovative spatial distribution, most notably the large Main Plaza to stage the Grand Show. A stage that never slept and could be experienced both live and virtually, where its tourist products were represented within a dynamic sequence created using cutting-edge digital and virtual technologies.
A space conceived as a surprising global experience, which for the first time became an Immersive Space by transforming into hybrid scenarios where the physical and virtual integrated seamlessly to ensure the audience would enjoy the experience both online and in person.
At graphic level, the tourist wristbands became a key feature of the space’s visual identity. We used them to graphically encircle the whole pavilion, creating a form of unifying ribbon. We also used this ribbon to create and develop an iconographic universe around Andalusia tourism products and segments.