Bea World Festival
Mother’s Day Brand Activation

Mother’s Day Brand Activation

Client company:
Continente - Sonae MC
Organising company:
UP Partner SA

The Event

The main purpose of this project was to surprise mothers who shop at the Continente hypermarket, in the context of Mother’s Day.

Show customers of Continent stores the most beautiful love story. The unconditional love that children feel for their mothers. These real love stories were told by the children and filmed inside the shop.