A brand experience that celebrates the diverse audience of the European Championship through the unique stance of a diverse expressive brand that is MINI in three unique venues around the city.
Introducing Big Love United; an experience that celebrated diversity through a wide range of creative, expressive, diverse cars and activities from MINI.
Eleven days, eleven different cars, expressing unique personalities that connected with our unique diverse audience through many layers of creative activities for people of all horizons.
This experience was the collision between what the European Championship stands for, the diversity of sport and people, and the truly unique and diverse personality of MINI.
