10 of the most talented young Hungarian musicians received the Junior Prima Awards in the Hungarian Music category and the associated support for the 13th time in 2020.
– Based on the client brief we received, the task was to organise and implement the Junior Prima Awards Ceremony and Gala Concert, to develop and implement an integrated advertising campaign.
-Creative concept: for the Junior Prima, we adopt a less modern but still elegant line each year, using stylistic elements from certain artistic periods. The 2020 creatives were inspired by the Renaissance, the individual instruments, which the artists at the gala played on were hidden among embroidered rose motifs.
– The lush rose pattern was easy to apply for both the event decor and the creative materials used in the campaign.