Client company:
Samsung Electronics Germany
Organising company:
Cheil Germany

The Event

Samsung showed the performance of its high-end Galaxy Note 20 phone in a new and smart way for the brand: with the first-ever road trip of Germany’s best action athletes, exclusively shot #withGalaxy.

The campaign concept was as simple as it was authentic: simply let the twelve selected athletes and creators do what they do best anyway: Tricks and video clips. Only this time, consistently and exclusively #withGalaxy.
For this, all crews were equipped with the Samsung Galaxy Note 20 Ultra 5G and Galaxy wearables. They were also given specific instructions on the best features and functions (e.g. Super Slo-Mo or Night Mode) and used them to create and share their content.
In this way, Samsung was able to directly show without many words what’s currently possible out of pocket in terms of video and photo technology with the right smartphone, always close to the lifestyle of Gen Z and Samsung’s brand mantra of Do What You Can’t.