All4climate, 28 September/2 October: the communication campaign, commissioned by the Ministry of Ecological Transition and World Bank Group, with the purpose of raising awareness on climate change.
The creative idea was to build a path of communication interesting for all actors and all fields: young people, companies, government and artists.
ALL4CLIMATE expressed itself in a precise concept: only if we all act together we can stop climate change.
We realized: a digital event that selected 400 young people for Youth4climate Driving Ambition, a panel with institutions, young people and private companies united to find real solutions, and finally the concert, a participatory and global artistic creation. Thanks to Rockin’1000, the largest rock band in the world, Music4climate has become a megaphone for the message “Only by singing together we can change things”. A selection of great national and international artists performed with Rockin’1000, playing the most famous rock songs and closing with a significant and choral “People have the power” by Patti Smith.
