As part of a strategic support to the client, Iveco Live Channel has become the Digital Broadcasting platform to maintain and strengthen the relationship with stakeholders.
Iveco Live Channel was born from the need to rethink the “average event” as a new communication opportunity for the company: become a content publisher. From the live event to the event as a product. A new strategic approach that resulted in a proprietary OTT container and a permanent TV studio through which to maintain a constant connection between the client and its stakeholders, as well as providing the company with a tool for sharing custom-made content aimed at different targets. Events have become part of a broader content collector: from training to product launch, from Docufilm to unpublished interviews. Within this container, unpublished formats were born, such as the worldwide training event “Ready.Mission.Go!”, the cinematographic launch of the new T-Way, or the double reveal of the Daily and the S-Way.
An approach that has allowed all players involved to rethink the “average event” within an ecosystem full of potential.