Bea World Festival
International Press Presentation CUPRA Born

International Press Presentation CUPRA Born

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The Event

Press presentation and test drive to national and international motoring and lifestyle journalists in Barcelona to discover the latest features of the new 100% electric CUPRA Born.

Cupra inspires the world from Barcelona.
The 100% electric CUPRA Born was born in Barcelona.
The best way to travel to a city, to discover its ins and outs, is to be accompanied by a local guide. That’s what the CUPRA Born has been for the journalists. The electric car has opened up its universe of Barcelona, CUPRA’s hometown, with their homes. Casa CUPRA Barcelona (Casa SEAT) and CUPRA Born House (Sitges). Cupra opened new exclusive and ephemeral spaces to present its new model. Spaces where the most representative axes of the brand could be found through gastronomy, product, fashion and music. All the spaces were designed exclusively for the brand. From the design of the furniture to the lighting and audiovisuals, highlighting the innovative and technological character of the CUPRA Born.