Client company:
Organising company:
DICOM Events

The Event

Presentation of the new CUPRA brand + corporate image and product. The location of the event takes place in the Terramar circuit of Sant Pere de Ribes. 1 month construction, 1200 attendees, 2500m2

Creation of the entire aesthetic universe of CUPRA, framed in a space that makes the attendees feel and understand that it is more than a sports vehicle, it is a complete lifestyle:

Combine sportsmanship and lifestyle
Choose the best space (one of the first race circuits that are still standing: Terramar in Sant Pere de Ribes)
Provide it with the spirit of the brand and all the necessary services
Create a space in the middle of the track for the reveal presentation of the new brand and vehicles