Target Audience:
All Singapore Residents, especially Art lovers, Couples, Families
Event: An art exhibition to showcase Dale Chihuly’s glass art sculptures and the boundless potential of the
H&B’s concept was to display larger-than-life, exceptional blown glass art pieces mixed amongst the scenic environment of Singapore’s GBTB, which created a type of art that had never yet been seen in Singapore. In collaboration with Chihuly Studios, we created a variety of artistic perspectives together with existing horticulture by blending glass sculptures with the natural garden environment. Additionally, H&B curated a series of videos to showcase the unique exhibition for various channels, for people to enjoy the beautiful art pieces even through a screen.
H&B also added a virtual exhibition component on the web app to give fans an immersive experience from anywhere and in the comfort of their homes. This virtual experience included a 360-degree live view of the art installation at GBTB and a description of the art installations. Our own web app to support various aspects of the exhibition, including ticketing, wayfinding etc have also been created.
