The CNH Dealer Convention Europe 2023 combines the conventions of the group’s two brands, New Holland and Case IH, and aims to present new products and services to dealers.
The range of vehicles unfolded around the guests, embraced them and displayed themselves in all their might, inciting brand pride, brand trust and teamwork. The concept made the vehicles constituent elements of the scenography, thus creating a continuum with the wings of the products on display. Each of the new models and services had a dedicated reveal to underline, even quantitatively, the brands’ commitment to launching an offer on the market that is always ahead of the needs of the end customer.
| Room | Time | Country | Organizing Company | Client | Category |
|---|---|---|---|---|---|
| Spazio Risonanze 1 / ROOM 3 | 11:30 am | Italy | Triumph Group International | CNHi | Convention |
| Spazio Risonanze 1 / ROOM 3 | 4:14 pm | Italy | Triumph Group International | CNHi | Product/Service Launch |
