The launch event of the new 33 Stradale: World Premiere with 300 guests onsite (among media guests, invitees and Alfa Romeo Clubs) and 15 thousand people worldwide connected via live streaming.
Past and future merge in one dimension. A technological “infinito effect” created by the connection among mirrors, laser beams and LED screen, with Alfa Romeo spirit flowing within. We presented the new car like a dream generating from the same courageous spirit of the past (the original 1967’s 33 Stradale). We staged a theatrical piece. An actor told the story of the original 33 project through 4 key characters who made this dream possible. The essence of the new “fuoriserie” is revealed by this story, punctuated by 4 physical “memorabilia” on stage, symbols of each protagonist and a value, while a smooth video-journey background on the 33meter LED empowered the show: graphical effects, heritage materials and stunning pictures of the 33. The story finally drives into the future: a technological cage of video and lights reveals the car as it emerges from the LED screen opening up. The future has now become the present, ready to be presented by Alfa Romeo’s top management.