Offer a 2-day convention to experience the brand and also connect with the place where the event is held.
We found a place where the 700 attendees could get to know our country without leaving the island. It’s an open-air museum with a number of replicas of sites comprising our culture. Added to an innovative and ad hoc experience for them, this made it so they could feel like ours is a country where culture and technology go hand-in-hand.
