Client company:
Ferrari spa
Organising company:
Live.Com srl

The Event

Fiorano Circuit. The essence of the track and the soul of the road are brought together in the Ferrari SF90XX Stradale Anteprima in a new élite theatre of 30 private replicas.

A unique Anteprima designed for the most daring spirits and to stage Ferrari mastery in exceeding expectations. An iconic venue to admire the history, engineering and technologies that have made the brand great, transformed into a stage of design and performance. The synergy between track and road materialises and the theatrical evocation of speed transports from the stalls to the track, through engaging visual and audio content that evokes the car’s genealogy and the emotions of driving a Ferrari. Innovative magnetic LED walls emerge from the LED and asphalt floor, while a transparent OLED screen highlights the car’s silhouette, tinging it with the colours of aerodynamics, showcasing the connection between design and performance. The climax of the show unveils the brand-new SF90XX Stradale and shortly afterwards, a coup de théâtre presents the spider version. An experience that celebrates the greatness of Ferrari, blending technology and passion in the vision of a limitless future.