40th Anniversary Gala Awards – Portuguese League Kick-Off 2018-19

40th Anniversary Gala Awards – Portuguese League Kick-Off 2018-19

Client company:
Liga Portuguesa de Futebol Profissional
Organising company:
Liga Portuguesa de Futebol Profissional + Desafio Global - Events & Activation Experience

The Event

Jointly we organised a unique event focusing on the following goals: The draw for the professional championships (Kick Off) and prize-giving. Players, teams and coaches were given awards for their achievements in the 2017-18 season. At the same time, the event marked the kick-off of the 2018-19 season. It is at this event that the schedules are presented for two of the Portuguese Professional Football League’s competitions. The schedules were presented for the Ledman LIGA Pro and the LIGA NOS.

Some issues and challenges had to be dealt with in order to successfully achieve all of the goals set. The event took place at the same time as the Football World Cup, which meant that most of the players were away in Russia with the national squad. This meant a technological solution had to be found, but which would differ from the normal video thank-you, bringing the players/coaches to the event. The problem was solved by resorting to technology that had never been used in Portugal before, to give spectators at the event and at home the best possible experience. Holograms were used to simulate the presence of the players who were to receive awards but could not attend on the day.

This same technology was used to display the new LIGA NOS cup in 3D.

To viewers watching on their TVs at home and spectators at the event, it seemed like the players/coaches were on the stage in real life to say thank you for their awards.