Bea World Festival
Metsä Pro Nemus Innovation Center

Metsä Pro Nemus Innovation Center

Client company:
Metsä Group
Organising company:
MKTG Finland Oy

The Event

Pro Nemus Innovation Center stands by the largest bio-product plant in the Northern Hemisphere. It provides an experiential cross-section of the life cycle of a forest and the impact of bio-economy, in a world that must increasingly rely on renewable raw materials. The brand-new center is designed as a stage for interactive digital experiences and constructed entirely out of ecological Finnish wood. It is a new way to learn about Metsä Group’s business, products, innovation and ways of working.

Pro Nemus is just as ground breaking as the next-generation bioproduct mill next to it. The state-of-the-art experience-touch-points inside the center utilize the most innovative and easily embraceable and educational tech solutions. The building itself is a tour-de-force of Finnish wood construction and architecture. It was built explicitly to combine digital touch points into live experiences. Our creative idea was to invite visitors to experience an interactive story of a wood from the very beginning to the end, from a seedling to global import product, through strong visual storytelling and immersive experiences taking every target group in to account with intuitive UIs. E.g. we designed a virtual forest room, where by touching the surrounding physical trees, omnipresent data layers are revealed. We also harnessed Apple’s new Depth APU using the TrueDepth camera of an iPhone 8 Plus to extract users’ faces off the background in a photobooth – dynamically in real time. And much more.