Angeles Moreno is an internationally recognised expert in the Meetings & Events Industry. She has more than 20 years of professional experience, 16 of which dedicated to her own event management agency. In recent years, she devoted the larger part of her time to her passion: strategic consulting. Her constant need to continue evolving and learning has taken her to specialise in Customer Experience and to create the consulting company the Creative dots. With offices in Madrid and Berlin, tCd is specialised in the design and implementation of customer centric procedures in the events sector, and has developed its own innovative methodology: the tCd CX Methodology. In 2019, MPI appointed her as Strategic Development Senior Advisor for Europe, to strengthen the association’s European presence through a consistent long-term value proposition for the entire community of members and partners, as well as finding collaboration and strategic business planning synergies.