Azza Hegazi

Azza Hegazi is the Head of Global Brand Experience for MENA at Snapchat, where she leads the strategy and delivery of experiential marketing and brand experiences across the region. With over 14 years of experience, she has led the planning and execution of flagship events, executive engagements, and large-scale brand experiences across the Middle East. Throughout her career, Azza has worked across both the technology sector and a range of other industries, giving her a well-rounded perspective on how experiences can drive business impact, strengthen brands, and create meaningful audience connections.

Beyond her role, Azza is passionate about supporting the growth of the events industry by sharing knowledge, mentoring emerging talent, and championing innovation in experience design. She believes the future of events lies in creating meaningful human connections through creativity, technology, and collaboration, and is committed to helping raise the standard of the industry across the region.