Campari
Senior Experiential Manager

Edoardo Collu

Biography

Marketing and Communications Specialist, he began his career working on some of the world’s most prominent international events, including the London 2012 and Sochi 2014 Olympic Games.

Upon returning to Italy, he gained significant experience as a Project Manager with leading live communication agencies, managing projects across both the consumer and corporate sectors.

Over the years, he has developed and refined extensive expertise in the design, planning, and execution of events of varying nature and complexity, building a strong strategic perspective on the industry.

Since 2020, he has played as Events and Sponsorship Manager at Campari Italia, leading the development of experiential projects and strategic partnerships. In this role, he has deepened his expertise in leveraging consumer events as an integrated brand communication tool, working in synergy with Digital, PR, and Media activities to strengthen brand equity and drive meaningful consumer engagement.

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