Alexander Blackie

Alex Blackie is a marketing executive with 20 years’ experience shaping brands through experiential marketing, motorsport and strategic partnerships in China. As Head of Experiential Marketing at Audi China, he has led major brand launches and customer engagement platforms for one of the world’s most iconic automotive brands in its largest market. With a background as both an entrepreneur and corporate leader, Alex brings a global perspective on creativity, brand building and business impact.