Cristina Caricato

With extensive tech experience, Cristina Caricato, Head of PR Western Europe, has successfully led Xiaomi's PR activities, greatly contributing to its expansion in the region. Known for her empathy and her strong skill in media relations, she excels in developing effective communication campaigns. She inspires and motivates the team, promoting a collaborative and creative work environment. Her attention to detail and determination to achieve goals make Cristina an outstanding team player.

An award-winning project must: inspire and engage, sparking emotions and driving meaningful connections.

My advice to the nominees: Believe in the uniqueness of your vision and let your passion shine through every detail. Trust your instincts, be bold in your choices, and never underestimate the power of collaboration.