The WhaleShark is a suspended 30-meter-long icon conceived by Marco Balich as a tribute to Qatar’s endangered marine species and quickly became the symbol of the 2022 World Cup.
An icon is a magnetic, symbolic and emotional manifestation of a destination.
It is born from the exquisite collision between art, entertainment, architecture and engineering.
An icon sparks the imagination, incites visits and inspires wonder.
The WhaleShark was selected as a creature of monumental strength yet one of the friendliest fish in the sea. It The whale shark is one of the most long-lived fishes in the sea (it can live up to 130 years) and the largest fish in the sea (it can reach 65 feet of length).
Over 1 million species worldwide are heading towards extinction, including the majestic Whale Shark, which has been heavily hunted.
The icon resurfaced the Whale Shark as a treasured native creature of Qatar.
| Room | Country | Organizing Company | Client | Category |
|---|---|---|---|---|
| Sala Ospiti / ROOM 4 | Italy | Balich Wonder Studio | Supreme Committee for Delivery & Legacy | Creative Installation |
