An experience centre spread over 12000 sq mt featuring a curated journey into NEOM, showcasing its flagship project The Line. A 10 months running open event, with an average of 30000 visitors a month.
Drawing inspiration from the concept of a linear “museum/gallery experience,” our team designed a fluid journey that guided visitors from one space to the next: each transition was immersing guests deeper into The Line’s story and purpose, leaving no room for disconnection. The result was a dance of technology and creativity, engaging the senses and emotions at every turn. A myriad of technological marvels, ranging from mapped projections to curved LED displays and the awe-inspiring Flora space, transformed the venue into a wonderland for visitors.
The black-box approach also allowed visitors to embrace the experience at their own pace, unrestricted by external distractions, encouraged to wander freely. Every window was obscured by floor-to-ceiling black fabric walls, and the flooring cloaked in black carpet. This intentional design created a cocoon of focus, nurturing a sense of discovery and personal connection, leaving visitors with an authentic encounter with The Line’s vision.
