A stunning festive 6th years celebration event creating an unseen world where fun and facing today’s social challenges go hand in hand resulting in a change in behaviour for the target group.
Meetmarcel based the general concept on Dante’s 14th century masterpiece ‘inferno’, the 9 rings to hell. With the event name ‘okkult’ we referred to the ‘dark side’ of today’s world, the 9 rings to hell but in today’s actual context and with the challenges we face these days. We wanted guests to experience the 9 rings, a journey through the challenges we experience in today’s world, a quest to observe those challenges from another perspective. Based on the painting Sandro Botticelli made of Dante’s inferno we created a look a like scaffolding structure symbolising the world famous illustration. The challenge for us as an agency was to integrate all practical spaces such as kitchens, backstages, technicians in the concept in order to create a world existing of 9 rings bringing all guests in a well planned timing to a central point in the middle of the ‘okkult world’. Several special effects and well planned live captation were part of the strong visual experience.
|Sala Petrassi / ROOM 1||Belgium||meetmarcel||Jobfixers||Celebration/Festivity|
|Sala Ospiti / ROOM 4||Belgium||meetmarcel||Jobfixers||B2B Event|