An impressive site-specific installation that completely merges with the architecture of the Pinacoteca di Brera through water and its reflections. An unprecedented and fully immersive experience.
GROHE SPA – Health Through Water comes to life with a spectacular 650 sqm reflecting pool that transforms the Cortile d’Onore of the Pinacoteca di Brera through a game of reflexes and pays homage to the splendid architecture of the building. A project completely integrated in the space, able to operate a synthesis between the significant size of the installation and the elegance of a place with a meaningful historical-artistic component of international appeal.
At the corners of the installation stand four immersive cubes, covered with mirrors, which contribute to multiply the magnificent refraction of the water onto the building; on the inside, they narrate the innovations of GROHE SPA in the field of bathroom design, through a multi-sensorial and multi-technological approach. The visitors’ experience ends in the Media Room (reserved for journalists) and in the exhibition set up in the Atrio dei Gesuiti.
|Sala Ospiti / ROOM 4||Italy||Adverteam | NEXT GROUP - member of 27Names||GROHE SPA - LIXIL||Creative Installation|
|Sala Ospiti / ROOM 4||Italy||Adverteam | NEXT GROUP - member of 27Names||GROHE SPA - LIXIL||Unexpected Use Of A Space|
|Spazio Risonanze 1 / ROOM 3||Italy||Adverteam | NEXT GROUP - member of 27Names||GROHE SPA - LIXIL||B2C Event|
|Spazio Risonanze 1 / ROOM 3||Italy||Adverteam | NEXT GROUP - member of 27Names||GROHE SPA - LIXIL||Product/Service Launch|