Walk Your Talk was an unconventional event experience for GPTW (NL) to position the company as thought leader for clients/prospects by starting the conversation about difficult work-related topics.
Cultures of fear. Transgressive behavior. Burnouts. These are terms we hear too often, while everyone deserves a workplace where trust is central. A lot of workplaces are struggling with the increasing polarization and could strongly benefit from an experienced sparring partner for change. Therefore, we positioned GPTW as a connector of nonconformists with their common goal of building a safe workplace for all. We organized ‘Walk Your Talk’: an inspiring march through the city of Utrecht. The experiential walk was an opportunity to start a conversation and raise awareness about work-related topics such as mental health, equality and LGBTQ+. With this event we wanted to deepen the relationship with currently and potentially interested companies, by establishing GPTW as thought leadership on workplace wellbeing. We created an inspiring walk with different activities to start the conversation and to stimulate awareness about important workplace topics.