IAA Mobility Munchen 05-10 September 2023 Messe Munchen. Design/Construction of an Interactive Technology Stand consisting of 260 sqm of LEDs to present the Future of Green Mobility
To narrate several brands, belonging to a single family, and their services within a common space, giving value to every single experience, visual relevance and content. To design an exhibition space, a technologically contemporary theatre, in which to stage the stories of the different identities. We thought of a stand in which the scenographic part was at the service of the digital contents, in a solution that would allow it to completely change its face according to the contents and the alternation of the brands. A large limbo made up of 260 square metres of LEDs, a technological solution of great impact, with immersive experiences and multi-sensory involvement, thanks to the use of moving images on both the vertical and horizontal planes.the products to be communicated were not cars, although present on stage, but catalysing objects linked to the services of the automotive world represented in virtual worlds capable of astonishing and exciting
