Client company:

The Event

Padel Trend Expo, the first major international event entirely dedicated to the b2c and b2b padel community and industry. It took place in Milan at the MiCo, registering 18, visitors over 3 days.

Padel Trend Expo was born out of an analysis of the exponential growth of the padel market in recent years, which currently sees over 1.5 Mln enthusiasts and 8,200 courts in Italy. An innovative “expo concept expo” that made over 18,000 visitors experience an immersive 3-day event, with an extremely rich programme of engaging and educational content for both b2b and b2c targets (entertainment, shopping, performances, clinics, social initiatives and educational conferences). The 18,000sqm pavilion became not only a marketplace but also a huge Padel Club with 6 Padel courts and 2 Pickelball courts. Coaches and top players took turns with performances and training clinics, while celebrities from the world of entertainment, former footballers and former athletes competed against each other entertaining the audience. The “expo concept” was also a significant showcase for the b2b sector, generating an estimated turnover of more than EUR 10 million.