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The Event

SkyShowtime’s European Launch Event. A hybrid, live-cast show taking Hollywood to Amsterdam for the streaming service’s arrival – combining explorable branded IP activations with newsworthy beats.

We brought bring the streaming service’ various films and movies to life in an experiential format featuring entertaining programming throughout
The idea was to create a red carpet experience designed to feel an impactful occasion that the press had to cover.
The programming for the evening was divided into two key stages: the hosted stage-experience made for press-worthy announcements, and the freeform after-experience – designed to bring talent and VIPs into a multiverse of branded IPS
The hosted stage experience was held in a custom built amphitheater within the venue and the programming took a selection of VIP talent on stage for panels, talks, announcements and exciting news from the worlds of Star Trek, Halo and much more
For exploration throughout the evening, we created a multiverse of branded activations taken right from the SkyShowtime World including The Top Gun Maverick Flight Simulator, The Northman Ice Bar, The Lost City – supported by a roaming cast of actors.

Live Presentations