Urus Dynamich Launch Rome 2018

Urus Dynamich Launch Rome 2018

Client company:
Automobili Lamborghini S.p.A.
Organising company:
La Buccia s.r.l.

Category Winner

The Event

Dynamic launch of the SSUV Urus. During this event, World press, Dealer and After Sales have tested the new car on the track, road and off road.

The creative idea starts from the key visual, and materializes the promise of two opposing driving emotions that meet in a unique, immediate and original synthesis. The uniqueness of the launch of Urus generates the birth of a new segment the SSUV. The vertical, curved screen in LED has been designed to make a leap from a visual only to an experiential dimension, with a potential for greater involvement. The aim of the communication is to show the ease of Urus in dealing with the different driving tracks projected on the parabolic screen. A true installation, characterized by an enveloping minimalism that delivers a more complete, unique emotion, thanks also to the zenit projections on the public platform. Every day World Press, Dealer and After Sales, during the press conference and the workshops, are prepared to guide the different configurations of Urus to test the performance of the car with the right competence.