smart Europe presented its first 100% electric SUV to the European sales team as well as media representatives and at the same time gave an update on the freshly established new brand.
Instead of a classic training event in Lisbon, participants were invited on a trip to FUTURIA – a place where the future has already arrived. Where the focus is on experience rather than information. A place where technology simplifies life and joy and sustainability go hand in hand.
The result was an involving, unique and forward-looking storytelling framework that offered various points of contact to allow the brand and product to be experienced as immersively as possible in a 24-hour format.