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FX Agency

The Event

It’s called the data event of 2023: Data Drives for FrieslandCampina. We’ve created the narrative, approached with a long term campaign and brought analytics and AI to life – in a surprising way.

Given FrieslandCampina’s global recognition for dairy products and the common packaging of dairy products in cartons in the Netherlands, we positioned a sizable milk carton within our event space. During the opening, we used projection mapping to display the key data on this prominent milk carton. This way, we shaped the event by bringing actual data to life.

Live Presentations