Bea World Festival
SAP Interactive Showcase “Augmented Reality” with Eye-Tracking at Hannover Messe 2019
  • Trade Show
  • Use of Technology

SAP Interactive Showcase “Augmented Reality” with Eye-Tracking at Hannover Messe 2019

Nationality:
Germany
Client company:
SAP Deutschland SE & Co. KG
Organising company:
MCI Deutschland GmbH
Year:
2019

The Event

For SAP at Hannover Messe 2019, we set up an interactive highlight installation within a consistent 2-level storytelling: a booth tour and an AR showcase with eye-tracking on transparent OLED screens.

To present the seamless character of the SAP digital supply chain, five transparent OLED screens were arranged in a circle around a real double-seat valve placed in its center. Five ‚virtual stories‘ (played back/running on the OLED screens) transformed the exhibit into one product hero.

A successful long distance effect was achieved through the positioning of the well lit valve surrounded by transparent screens and centrally placed on a pentagonal tabletop.
The interactive staging of the valve was carried out using an innovative augmented reality solution: a combination of head & eye tracking plus real-time playback on 55” OLED screens.

The new interaction (eye-tracking), innovative augmented reality solution (AR without devices), as well as the for long distance optimized user experience ensured continuous interest and stimulating conversations.