Our client, GALA, asked us to design a novel and unconventional stand concept that would make us become a focus for visitors at one of the world’s most important ceramic trade fairs.
Our stand was conceived to surprise the visitors.
The central idea was to highlight the brand materials showing that only with GALA products, environments come alive, getting color and protagonism. With perspectives we managed to focus the observer’s gaze to make him aware of the transforming power of the Gala products, thus making them visible to a new perspective.
