Bea World Festival
Hero World Series launch
  • Use of Technology

Hero World Series launch

Nationality:
Italy
Client company:
xDubai
Organising company:
GroupM ESP
Year:
2019

The Event

Flying over the Dolomite mountains: an extraordinary show. The breathtaking flight of the Jetman is announcing the beginning of Hero World Series.

The launch of Hero World Series Dubai was born from the idea of symbolically joining two diametrically opposed scenarios: The Dolomites mountains and the Dubai desert.
The unique solution never seen before? Jetman, the proprietary technology of xDubai (HERO’s strategic partner) flew over the spectacular setting of the Dolomites, where Hero Dolomites, the most difficult mountain bike race in the world, has been held for ten years.
We created a unique video content with the Jetman virtually flying from the Passo Sella in the Dolomites to the desert, crossing the Dubai skyline to officially launch the partnership between Hero and xDubai,
The flights were recorded by 3 helicopters and were visible from the ground by the people who are going to participate in the Val Gardena competition.