Client company:
Levi Strauss &Co Europe
Organising company:
VO Event

The Event

The Sales Launch is a biannual event for the Sales teams and main clients of the Levi’s and Dockers brands. 900 guests converged from all over Europe to Amsterdam for a 4-day programme composed of 47 workshops, 9 on-stage presentations with exclusive speakers, 20 meetings, and an outstanding fashion show. This is the brand’s milestone event, designed to inspire and engage the entire European network during a unique experience launching the Fall-Winter 2018 collection.

VO worked on the Levi’s storytelling by creating a gigantic ‘Experience Centre’ that showcased the brand’s history, its the values, campaigns and projects… No less than a Levi’s Culture Centre that shows how Levi’s reinvents itself and embraces new trends. The theme for this edition was We, the People. ‘We’ because all its participants (re)write the brand’s history on a daily basis. Let’s live together, continue the story together, and accomplish extraordinary things together.